Innovation

Shaping AI policy

We work with associations within the creative industry, the Intellectual Property Office, and legislators on the review of copyright and data protection law to fit the AI age. Intellectual property rights exist to protect the fruits of human creativity, and we believe that this should remain the case despite the advancement of technology.

Valuable IP

Innovative intellectual property rights can constitute a business’ key assets, whether this is technical information at the core of a defence company, the software underpinning an innovative online product, a flagship brand name or logo, the output of designers in a multi-national clothing retailer, closely guarded recipes, or valuable content.  Intellectual property rights underpin brand appeal and market advantage.  Our clients innovate in all these spheres and we assist them advising on suitable protection through the prism of IP.